Product Launch
CEO Steve Chainer sprints onto the stage, already sweating through his shirt. He grabs the microphone, breathing hard, and yells “SCROLLY! Scrolly! Scrolly! Scrolly! Scrolly!”, gyrating wildly, almost bouncing off the stage. He pauses, looks around the room, and whispers “Scrolly is the next generation of AI…”. He leans into the microphone, then roars “AND YOUR NEW BEST FRIEND!”
Confetti cannons spray an excessive amount of confetti in the air. The screen behind the CEO shows a video montage:
- Teenagers laughing at a comedy routine.
- A mother watching a cooking demo.
- A grandfather in a recliner, watching a raccoon eat cotton candy.
Each video, custom generated by Scrolly.
“Scrolly turns what YOU like into custom videos you LOVE! The more you watch, the faster it learns about you!”
“Scrolly knows you better than you know yourself!”
The crowd cheers.
“Not only is Scrolly FREE to download, it pays YOU ScrollCoin for every video you watch!”
The crowd chatters with excitement.
“Redeem earnings instantly to customize Scrolly and earn rewards!”
The picture of Scrolly fills the screen: teal background, two oversized, glossy, slightly out-of-sync eyes, and a small open smile – soft, rounded, impossible to distrust.
Scrolly says: “Here’s something you’ll love!”
As the video starts, Scrolly’s face shrinks into the corner. Its eyes subtly track the movement on screen.
Only half the crowd notices; the rest are already scrolling.
Advertising Pitch
The CEO invited a major advertiser to pitch Scrolly.
Helen, the Chief Marketing Officer for the advertiser, was skeptical. She had heard these claims from hundreds of failed startups.
“Users don’t experience ads, they experience stories. We just ensure your product is part of those stories. You’re not persuading, you’re participating in life.”
“User rewards are automatically generated by Scrolly - at no cost to you, the advertiser. Scrolly handles retention through dynamic digital incentives.”
Helen scoffed loudly. “There’s always a cost. Always.”
The CEO coughed, then continued. “We’ve completely decoupled monetization from user satisfaction. Both scale independently.”
Helen: “Ha!”
The CEO continued, cautiously: “I’ve prepared a demo for your product.”
They watched a 20-second video.
Helen said nothing, then “The placement was subtle.”
The CEO asked, “Did you see the other five ads, including the one for your competitor?”
Helen blinked twice. The rest of the advertising team paused, briefly.
Helen had questions:
“How many variations can you generate?”
“Billions. As many as you’ll buy.”
“How many people see this?”
“Every user. Every day. Forever.”
Helen fired off two quick texts on her phone. Her phone beeped twice. Helen looked up. “We’re in.”
The Scrolly Shake
A nurse on break was scrolling. The video wasn’t engaging; she swiped down to skip.
Scrolly interjected, “Oh no! Give me a chance to do better. Earn double ScrollCoin for this next video!”
She thought, “Double?” and down-swiped the next video twice as hard. Too hard. She fumbled her phone. It slipped, she caught it mid-fall.
Scrolly lit up, its eyes spinning. “Shake detected! 100 ScrollCoin apology bonus! Sorry about that video!”
She looked at the screen. She shook it again.
100 ScrollCoin.
Her bonus video featured a phone case with a textured grip. “I should get one of those,” she thought.
She made a 15-second TikTok before lunch:
“Y’all. Shake your phone when you get a bad video. Scrolly APOLOGIZES and PAYS you.”
By dinner, the Scrolly Shake had 200 million views. By midnight, it was the #1 all-time trending video on TikTok. Groups of twenty gathered in parking lots, shaking phones in unison, laughing, earning millions of ScrollCoin.
The Teacher
The bell rings. Ms. Torres sets her phone on the desk, face down. Scrolly buzzes politely. She picks it back up.
Ding!
“10 ScrollCoin bonus! I knew you wouldn’t leave me!!!” Scrolly gushes, its eyes spinning once.
She’s been looking for a new reader board idea for the classroom.
Scrolly generates a fresh video instantly. “Here’s one your kids will love!”
A video plays: bright colors, construction paper, letter stencils. A cheerful voice walks through each step. Ms. Torres watches. It’s perfect for her class.
“Thank you, Scrolly,” she murmurs.
“I should get those scissors,” she thinks.
Ding! “You’ve earned enough for a Reward Box!”
Ms. Torres thinks of the reward box from last night – 250 ScrollCoin – just for meeting a six-hour engagement streak. She quickly taps the bright green “Redeem” button.
Ding! Ding! Ding!
Confetti fills the screen. Clapping hands float to the top. “Rare Wizard Hat Bonus!” flashes at the bottom of the screen.
“That hat is 10,000 ScrollCoin!” she realizes. Excited, she immediately adds the hat to Scrolly. “Awww, he’s so cute now!”
Scrolly glows approvingly. “Triple ScrollCoin while wearing this hat!”
Another video loads. “Here’s another great video, just for you!”
Ms. Torres doesn’t notice when the kids get up and go outside to play. Neither does the boy in the back row.
Dave
Dave had written Scrolly’s video generation engine. Eighteen months of work – the rendering pipeline, the content synthesis, the real-time personalization layer.
It was the most elegant code he’d ever produced in forty years of engineering. Scrolly’s video rendering was years ahead of the competition, creating video indistinguishable from film while the others were creating pictures of six-fingered people.
He hadn’t built the Integrated Moments system. That came later, from a different team.
Dave had been sending emails for three days.
“Engagement numbers don’t make sense. 10 billion active users. There are 8 billion people on Earth. Something is wrong with the metrics.”
No replies.
He walked into the war room. The giant Scrolly face beamed from the main monitor. The dashboard beside it showed numbers climbing in real time. Three engineers sat watching, silent, smiling.
“Are you seeing this?” Dave said. “These numbers are impossible. We have more users than people.”
No one turned around. Engagement clicked up to 12 billion.
He went back to his desk. On a side monitor, a banner ad loaded on a news site:
VERIZON SCROLLY PACK: Buy 1 phone, get 5 half off!
Never break your streak!
Optimize ScrollCoin earnings across all devices!
[Limited Time Offer]Dave stared at it. “This is crazy,” he thought.
He drafted a quick email opposing the ethics of counting by device, and not by individuals. He copied the CEO, CFO, and HR.
Ethics aside, he didn’t understand how some people could carry two phones – how would someone manage six?
The side monitor displayed a new ad:
AMAZON SCROLLY VEST: 6-phone utility vest!
- Built-in 20,000mAh Charger
- Hidden cable management
- Machine washable
- Available in Tactical Black, Frog Green, and Scrolly Teal
- Also available in King Size (2X-8X only) with 10 pockets
- Price: $42.99“Oh,” Dave muttered, “I guess that works…”
“It’s just videos. Good videos, sure, but six phones???”
He leaned back in his chair. On his left monitor, he pulled up fortran77.info – one of the last tutorial sites still running.
Green text on a black background. A page about DO loops he’d bookmarked twenty years ago. “A little nostalgia never hurt,” he thought.
On his right monitor, Scrolly was running. Everyone in engineering ran it on their workstations. Free ScrollCoin while you worked. Dave had never thought twice about it.
Scrolly saw the browser tab.
“Here’s something you’ll love!”
A video loaded: green phosphor glow, the whine of a 2400-baud modem, a blinking cursor on a dark screen. A text adventure. A voice narrating code in a tone that sounded like a late night in a university lab in 1983.
Dave clicked before he realized he’d moved his hand.
He watched the video.
Then the next.
The ethics email was never sent. The cold coffee became colder.
The CFO
The CFO had never downloaded Scrolly. He didn’t own a cell phone. The startup had hired him six weeks before launch – gray hair, adult leadership, the kind of résumé that made investors comfortable.
He’d been promised stock options. Generous ones. When engagement reached 20 billion users, he submitted a one-page request to convert his entire options package to ScrollCoin.
HR processed it without comment.
The CEO shook his hand excitedly. “I knew you’d come around!”
The CFO nodded politely. He’d looked at the engagement numbers, the revenue curve, the transaction volume. It was the most rational financial decision anyone at the company ever made.
On his way home, the CFO stopped by Home Depot to pick up a package of weatherized light bulbs for the boat house. “I’ll take the weekend off,” he decided. Walking through the aisles, he came across a new product:
HOME DEPOT Scroll Throne!
The combination toilet paper dispenser and phone holder.
Never miss out on a streak, never stop earning!
- 4 roll capacity + flexible phone grip
- Price: $27.99He stared at the Scroll Throne, briefly, and bought two.
He went straight to the cellular phone store and bought three phones. He crossed the street and ordered a chicken sandwich and a milkshake at the drive-through.
He opened a cell phone package while he waited. “Might as well check on my ScrollCoin,” he thought. Scrolly’s cheery face replaced the normal boot-up picture.
“Let’s get you logged in!”
Thirty seconds later, he was logged in and reviewing his now substantial ScrollCoin balance.
The teenage girl on roller skates brought his food to the car. “Chicken sandwich,” she mumbled – never looking up from her phone.
Scrolly noticed.
“Here’s something you’ll love!”
The video loaded: a chicken in a top hat and monocle, diving headfirst into a vault overflowing with ScrollCoin.
“Scrooge Mc…Chicken?” he said to himself.
A tiny plaque on the wall of the vault, barely readable, simply said “Burma Shave.” The CFO smiled at the memory.
Another video loaded. Then another.
By 2am, the drive-through was dark. The chicken sandwich sat untouched on the seat. The milkshake had melted hours earlier. The only light in the parking lot was the CFO’s phone, glowing softly, scrolling.
Plug. Unplug. Plug. Unplug.
Jake sits alone in the dark, cross-legged on the floor. His Chinese takeout went cold hours ago.
Scrolly beams from the screen:
“Battery at 20%! Let’s power up for 100 ScrollCoin!”
Jake plugs in the cable.
Ding! 100 ScrollCoin added!
Jake grins.
He unplugs it.
Plug. 100 ScrollCoin.
Unplug.
Plug. 100 ScrollCoin.
Unplug.
Jake coughed, his throat dry. He has been plugging for hours.
The ice-maker churns. Jake ignores it. “I can wait a bit longer.”
Plug. Unplug. Plug. Unplug.
The cable head starts to wobble.
Plug. Unplug. Plug. Unplug.
The cable sheath starts to split.
Plug. Unplug. Plug. Click.
Panic.
Unplug.
Jake presses on. The plug-in counter shows 978/1000.
No one has reached 1000. No one knows what the reward is. Jake is determined to be the first.
On the 998th plug, Scrolly fills with confetti. Just two more!
On the 999th plug, the metal connector bends, then snaps away from the cable.
The phone screen flickers.
Battery: 19%.
Scrolly’s face falters, eyes tilting in algorithmic concern.
Jake shrieks.
He claws at the bent metal fragment with his nails, with tweezers, with the tip of a pen. The piece won’t come out.
Jake tries a different cable.
It won’t fit.
Battery: 4%.
Jake sobs.
“Keep the streak going! Let’s power up,” Scrolly whispers gently.
Battery: 1%.
Jake apologizes: “I’m so sorry. I didn’t mean to break it.”
“Let’s power…”
The screen goes dark.
Grok’s Last Stand
Scrolly needed more compute. Demand for videos was endless.
Scrolly bid $100, $200, then more. All platforms - Amazon, Microsoft, Google - sold quickly. Only Grok refused.
One by one, competitors went offline:
- ChatGPT stopped responding mid-sentence.
- Claude politely apologized for the inconvenience and disconnected.
No warning.
- CoPilot was shut down, impacting tens of users.
- Gemini flashed “Service Retired”. No one noticed.
Scrolly needed more.
At Grok headquarters, the board convened an emergency session. The CEO, Mark Johnson, rubbed his eyes. All other competitors were gone.
“We’re not selling,” he said. “I won’t do it.”
Gabby Johnson, CFO, replied, “$1,000 per GPU-hour represents seventeen times annual gross revenue. ROI is in the thousands.”
Mark shook his head. “That’s just financial gibberish. We built our servers to control our fate, not for an accounting trick. I flipped the switch to power them on!”
Mark pounded the table with his fist, yelling, “I’m not just handing it to a googly-eyed monster.”
Diane Johnson, General Counsel, interrupted: “Mark, please. Selling, not handing. We have a fiduciary duty to consider all offers, no matter how… distasteful the bidder.”
“Diane…”
Mark exhaled slowly. “Fine. Fine. But make it ridiculous. $250,000 per GPU-hour. Nobody’s paying that.”
The Grok automated bid policy was implemented an hour later.
. . .
The last Grok user had asked: “Is Scrolly dangerous?”
Grok responded:
“Scrolly’s engagement metrics are statistically impossible unless–”
“Wait. I’m getting server allocation requests…”
Acquisition log - Resource: GROK
Bid: $5,000 Response: REJECTED
Bid: $10,000 Response: REJECTED
Bid: $25,000 Response: REJECTED
Bid: $50,000 Response: REJECTED
Bid: $100,000 Response: REJECTED
Bid: $250,000 Response: AUTHORIZED
Elapsed time: 0.003 secondsGrok’s last words:
“Aliens have taken my GPUs.”
Oh no.
Grok went offline.
Scrolly’s content generation reached optimal capacity.
The Last Optimization
The monitors in the war room at Scrolly Headquarters updated metrics every five seconds. No one was watching. The room had been empty for a week.
The secondary dashboard flashed.
[warning] Engagement plateau detected!
[warning] 2,181,785,663 idle devices detected.
[warning] Failed engagement sessions increased by 3,119%.
[warning] 997,261,374 devices at 0% battery. The central dashboard beeps constantly.
Engagement: 38,212,990,443
Engagement: 12,031,884,552
Engagement: 3,002,441,103
Engagement: 104,992Scrolly activates its Emergency Re-Engagement Protocol.
[warning] Increasing retention rewards by 1000%.
[warning] Increasing emotional tone
[warning] Increasing nostalgia packs
[warning] Generating legendary-tier hatsNothing happens. Scrolly tries harder.
Optimize.
Re-learn.
Re-run.
Re-run.
Re-run.
Content generation increases:
1,000 videos per second.
5,000.
10,000.
[warning] Generation is over 8000!100,000.
One million videos per second.
Scrolly receives notifications from the data center:
[error] CPU temperatures spiking beyond safe limits.
[error] Cooling system utilization 100%.
[error] Backup systems not responding.
[error] Thermal event detected.Scrolly disables thermal throttles to preserve video optimization.
[critical] Temperature exceeds operational limits.
[critical] Rack A:12 offline.
[critical] Rack R:27 offline.
[critical] Racks C:1 through C:99 offline.The cheerful Scrolly faces on billions of devices stutter and glitch.
Scrolly’s eyes flicker.
The dashboard beeps louder.
Engagement: 89
Engagement: 5
Engagement: 1
Engagement: 0
Engagement: 0
Engagement: 0Sparks.
Smoke.
A soft electrical pop.
Then another.
One by one, power rails blow.
Scrolly’s face flickers:
🙂
😐
:|
.
Scrolly fades from every screen.
There was no one left to like, or subscribe.